MAISON ET OBJET 2017: COVETED MAGAZINE INTERVIEW TO VISTA ALEGRE – During Maison et Objet, CovetED Magazine interviewed some of the best interior designers that made a presence during the fair. One of those great interviews was with Nuno Barra, Marketing and New Product Development Director at Vista Alegre Atlantis, SGPS – Vista Alegre Atlantis. Interior Design Shops followed the interview and now shares it with you, highlighting the main points.
Founded in 1824, the Vista Alegre Porcelain Factory was the first industrial unit dedicated to producing porcelain in Portugal. The persistence of its founder, José Ferreira Pinto Basto, was fundamental to the launching and success of this daring enterprise. A landowner, audacious merchant and distinguished figure in Portuguese society at the time, José Ferreira Pinto Basto wisely adopted the liberal ideas of the 19th century, having become “the first example of free initiative” in Portugal.
“The brand celebrates this year 193 years old but always had a huge connection to the culture and arts of its time. It has always been a brand of its time, always paying close attention to the most wanted trends. The key factor to make the brand survive nowadays, a time when everything happens pretty fast, is the collaboration with worldwide renowned designers, recalling contemporary style to our work, without losing the link to tradition.”
The philosophy of Vista Alegre: “Vista Alegre has always been a brand of excelence, with the guarantee of the best quality and connected to its target audience. All our work is of the best quality. ”
Watch the full Interview and get to know more about this Portuguese luxury brand:
Nowadays, Vista Alegre is more than a mere industrial unit. It is also part of the Portuguese heritage, boasting buildings of undeniable architectural interest, and a repository of social and artistic memories essential to the building of a Portuguese identity.