Three floors and 6040 square feet, this is the dream space that Victoria Beckham designed for her first London shop. Located in Mayfair, a store that looks like a contemporary art gallery was created by the architect and professor at Harvard, Farshid Moussavi. So be prepared to discover everything about the Victoria Beckham New London Store!
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Victoria Beckham wanted a concept store, very clean and minimalist, but also warm and welcoming, a place where buyers, but also those who just want to admire the architecture, feel good.
Hooked on golden zigzag-shaped or long golden chains rods, items are highlighted so sleek and efficient. With the same objective of minimalism (and because Victoria thinks that these counters are ugly), the boxes were removed to make way for iPad transactions.
A large number of pieces that are there to be sold come directly from the most iconic fashion passerelles. Beckham believes it is important for customers to find what they saw and loved during fashion shows. At the store Victoria Beckham also sells handbags and sunglasses.
On the ground floor, the designer will be making presentations and will receive some clients personally because she really wants to be very present in this place she calls her second home already!
If you are visiting London, the new Victoria Beckham space is definitely a must-see!
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