The Italian brand has recently opened its store in Austria’s capital Vienna. Located in the heart of the city in the 1st arrondissement, the new Prada store is housed within a prestigious historical building between Bognergasse and Seitzergasse.
Measuring approximately 1,430 square meters, it extends over two floors and reproduces faithfully the codes of the brand while respecting the heritage of the building.
This new space has not merely one, but three entries, one leading to Bognergasse in the area of the collection for men and the other two giving access to the women’s area. This design allows buyers to get faster to the desired location without wasting time.
The majority of the store is dedicated to the female, including collections of bags, shoes and accessories. However, men are not left out and have their own space on the ground floor, devoted to leather. The first floor is dedicated to men’s shoes and ready-to-wear for women.
Bognergasse 4, A-1010,