To prove to the world that is the reigning celebrity brands, Jessica Simpson, is opening fashion stores across the country to house her successful clothing line, shoes, accessories and fragrances.
Second, Us Weekly reported that the pop singer-turned-fashion star, is set to launch its own chain of stores selling their own brand, Jessica Simpson.
“I feel like I can relate to the heart of every woman, no matter the size, the age,” said Jessica Forbes.
The singer founded his company in 2005, which grew by $ 1 Billion in profits last year thanks to its line of handbags, shoes and perfumes.
Simpson has since expanded her boutique stores to include women’s clothing, maternity, intimate, and home decor.
Simpson products were already being sold in large stores such as Macy’s and Dillard. Now with his own boutiques stores will really capture the spirit of the brand.
Despite the risk, the star says that’s prepared.
“I have learned so many lessons when it comes to business, but I feel like the most empowering lesson that I have learned is failure is okay sometimes,” Simpson said. “And in that we grow, and we learn from that, and there is success around the corner.”
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