The luxury fashion brand Dolce Gabbana has announced a major new flagship store in the exclusive Aoyama neighborhood of Tokyo, Japan. This new Dolce Gabbana boutique in Japan looks to embrace the country’s unique contrasts and adds to the mix subtle reflections of Sicily and Italian fashion.
The theme of the concept store is “light & shadow”, designed by Curiosity Studio. The firm’s design combines shades of vivid luminosity with seductive obscurity, an effect that you can experience throughout the store’s 550 square meters. This gorgeous store recalls Aladdin’s cave of treasures, where light or lack thereof and casts new perspectives on the brand’s luxurious range.
The boutique is a space resembling a compact black volume lit by light projections that illuminate the displayed collections in regular intervals. The first floor is reserved for the men’s formal wear, women’s evening wear, and footwear. On the other hand, the men’s and women’s ready-to-wear collections are displayed on the ground floor, alongside the designer’s accessories and small leather goods.
There are 400 spotlights on the ceiling, moving around, switching on and off, making the product burst with color or remain in the shadow, and giving the atmosphere of a sunny day. Using the artistic technique of chiaroscuro as a point of reference, Gewnael Nicolas has created an interior caught in constant contours of light and dark, a world of theatrics in perpetual flux. Also, golden staircase in the center of the room leads shoppers up to the second level.
The glitter of the store continues also outside, where the exterior is wrapped entirely in Arabescato marble, excluding only the Dolce & Gabbana title pane above the door, which is cut from black Carrico marble.
See also: Meet the First Dior Spa in Asia