Jorge Luis Cruzata has just opened Siglo Moderno, the L.A. Coolest Home Boutique in a bustling Silver Lake enclave. A 1930s church! Isn’t it amazing?
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We may say that one of L.A.’s most idiosyncratic and intriguing design resources has found religion. Siglo Moderno, Jorge Luis Cruzata’s showcase of vintage and contemporary treasures, has moved from Melrose Avenue to Silver Lake, taking up residence in a 1930s church just off the beaten path of hipster coffee bars and gelaterias.
Cruzata grew up in L.A. and studied at Pasadena’s Art Center College of Design before opening the first Siglo Moderno location in 2010. He wants people to look at the showroom as a surprise that you can only see by going inside, and then be amazed by the amazing temple to design. His eccentric sensibility merges with a collection that includes artsy-craftsy 1970s wood furniture, sensuous glass vessels, and such vintage wonders as a surrealistic chair in the shape of a watch. The idea is to get a flexible mixture between the primitive and the futuristic.
In addition to scouring the world for rare finds, he devises his own furnishings and collaborates with other talents. Highlights include baskets by jewelry designer Dax Savage. Made of rope woven around antlers, the seductive objects are embellished with leather, pyrite, and horsehair. Other knockouts are designer Joyce Wang’s limited-edition tables, which set stone slabs atop Cor-Ten-steel bases.
Cruzata placed his studio where the altar used to be and plans to use the choir loft for exhibitions.
Later this year, there will be a show on Italian manufacturer Marsotto Edizioni, producer of sleek marble furniture and accessories by the likes of David Chipperfield and Jasper Morrison.
It’s time for the pieces to perform, instead of the choir.
Source: AD and Pinterest
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