A go-to place for contemporary luxury furniture, The Conran Shop in London has built quite the reputation for more than 40 years, and it is still getting stronger by the year! Besides producing some of the best home furniture on the market, it has gathered its mass-following for one reason: you choose. “Choose your Style, Choose Your Colour, Choose Your Fabric” is one of the brand’s taglines, and it has certainly peaked our interest!
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One of the forces behind the revival of the Michelin House building on Fulham Road, Chelsea, The Conran Shop has become a staple and all the while integral entity of London’s interior design scene. The name is also iconic, most likely in part because of the The, which instills any title with a sense of gravity and relevance, but their furniture and design-focused products and projects are a decor enthusiast’s delight.
The Conran has since spread beyond London, with a presence in Paris and Marylbone. One of the philosophies that keeps them in the limelight is their emphasis on world-famous & up-and-coming designers and for the simple functionality of their products. Don’t let either word confuse you, though. Despite being “simple” and “functional”, what they have on offer are still the fruits of a careful and considered design, which is both innovative and familiar, a mixture of vintage and modern concepts which at times overlap, but never hinder one another.
While the Shop is synonymous with furniture, accessories, and miscellanea gifts and assorted items, the name Conran is quite widespread in all areas of design, so much so that the brand isn’t limited to the shop. There’s a whole Group tackling various areas and activities related to the design spectrum. Architecture, interior, product, and graphic design, shops, licensing… The Conran Group is a behemoth in the world of design!
But who started it all?
Well, a visionary. Terrence Conran founded the Conran Shop in ’74, and remained a relevant and innovative voice in various areas, at least more than I can compete with. The man was a restaurateur, a designer, writer, and publisher. On this side, I can cook a steak without burning it, search for meaningless things on google, and drive stick. I feel that in a couple of years time I’ll be able to give Conran a run for his money…