The U.K. retailer Primark announced that will be opening its first Primark store in Boston next year, and said that they are in negotiations to open up to eight further stores in northeast America, with warehousing to support them. Take a look!
With a massive 70,000-square foot space in downtown Boston’s Burnham Building, proves that is ready to take its concept to the US after extensive research.
Primark occupies a beloved, albeit controversial space, on the British high street. Their merchandise may be cheap, and the quality is sometimes questionable, but you’re likely to come across Primark clothes or accessories while browsing British fashion magazines, mixed into outfits with pieces from luxury brands or pricier chain stores.
The secret to Primark’s cult success is the ability for their clothes to look expensive and be exactly on-trend. Fans nicknamed it “Primarni,” an amalgamation of the store’s name and Italian designer label Marni. Women swear dominates, but Primark also sells men’s and children’s clothes, shoes, and home furnishings.
While Primark has managed to yield financial success in spite of not selling their cheap fashions online like its competition, its worldwide takeover with over 250 stores in countries, including Ireland, Spain, Germany, France and Portugal, proves that it is a retail force to be reckoned with.
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