The famous fashion designer Karl Lagerfeld known as the creative director at Chanel, will open 25 new locations planned till 2018 in Middle East, targeting the key area of luxury society from United Arab Emirates, Kingdom of Saudi Arabia and Qatar.
Early this month Karl Lagerfeld was in Dubai, where he show the Chanel’s 2014-15 Cruise collection, where he use his trip to Dubai to open a string of stores in the city. This new deal signed between Karl Lagerfeld and Dubai-based Chalhoub Inc. will see 10 new Karl Lagerfeld concept stores and a further 15 shops-in-shop opening in the Middle East over the next 5 years.
Patrick Chalhoub, Co-Chief Executive Officer of the Chalhoub Group, told WWD: “We believe that by combining our expertise with Karl Lagerfeld’s iconic vision and strategy, we will be able to build a successful brand in the Middle East region and respond to customers’ needs and aspirations.” The Chalhoub Group already operates boutiques in the Middle East by luxury companies including Ralph Lauren, Lanvin, Lacoste and Marc Jacobs.
The first openings will be in-store units at the Stars Avenue Mall in Jeddah, and will opened this month. Second one, in July will be in the Lagoon Mall in Doha, Qatar. This way, Karl Lagerfeld stay close to the customers of the brand because Middle East customers are at the top four of clients brand.
Beside the full lines, the focus will be on handbags and his new release for this year, men’s and woman frangances, who will join the ready-to-wear, shoes and accessories lines.
Middle East won’t be the only country Karl Lagerfeld target. China will have 17 new stores opening over the past 12 months, expanding and consolidated its position in Europe and Asia. A preview of a French documentary Karl Lagerfeld Draws that aired earlier this year in France
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