Starbucks already has stores in the Middle East and northern Africa, will open the first store in South Africa under a licensing agreement with Taste Holdings, Which is listed on the Johannesburg stock exchange.
The first coffee shop will be open in Johannesburg, Africa, in the second half of 2016 with more South African store locations to come later. Starbucks already has a large presence in Africa as the company gets its coffee beans from countries such as Ethiopia, Kenya and Rwanda.
In all of its international ventures, except in the United Kingdom, Starbucks uses licensing agreements. Taste Holdings, Starbucks’ newest licensing partner, is a South African company that has licensing agreements with other American food and beverage companies such as Domino’s Pizza, with which Taste Holdings has a 30-year agreement with to develop the Domino’s brand in South Africa and seven other African countries.
Taste Holdings has exclusive rights to develop Starbucks coffee in South Africa, and will directly own and operate the South African Starbucks new stores.
What do you think about this new Starbucks Store? Let us know on comments below.