Wayfair’s New Pop-Up Store Concept – The online store want o show off the quality of their products so that the clients that don’t usually think about online shopping can experiment and see the pieces with their own eyes!
The pop-up stores‘ structure looks like a real house and each division, or each “house room” represents the different categories of furniture items that the site has to offer.
E-commerce retailer Wayfair opened two pop-up locations, located in New Jersey and in Massachusetts.
The 400-square-foot space There is also a home improvement or “How To” station, where you can find everything you might need for your own home design project. Besides the incredible selection of furniture, the Wayfair‘s pop-up shops also have more than 100 fabric swatches that can help you idealize and personalize your design project.
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However, the e-commerce brand didn’t want that the customer forgets their incredible online store. So they decided to incorporate multiple stations for shoppers to browse the website and place orders with next-day or two-day delivery.
Both of the pop-up furniture shops are open until the January 2 of 2019. You can visit the Paramus shop, in New Jersey, at the Westfield Garden State Plaza or the Natick shop, in Massachusetts, at the Natick Mall.